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, by James Conaway
Download PDF , by James Conaway
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Product details
File Size: 4305 KB
Print Length: 337 pages
Page Numbers Source ISBN: 1501128450
Publisher: Simon & Schuster (March 6, 2018)
Publication Date: March 6, 2018
Sold by: Simon and Schuster Digital Sales Inc
Language: English
ASIN: B074ZKRGRP
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I read Mr Conaway's first Napa book years ago, and in general I found it to be a fairly interesting read. When I saw that a third volume in the series was available I eagerly downloaded the Kindle version. A lot of things have changed in Napa since volume 2 in the series was published in 2003, and most of those changes have not really been for the better.What I was hoping for was a book that would talk about the rampant silliness and runaway corporate takeover of Napa. I really don't need a Persian temple, an Italian castle reconstruction, or a ski lift ride to enjoy a good glass of wine. Everyone in Napa now wants to make it all an 'experience' and charge you $100 for the privilege. Enough already. Other than a discussion of how the vintners have manipulated the process to change the definition of a 'winery', Mr Conaway does not really go into much detail on what this all really means from the perspective of someone like me, the average wine consumer (unless I want to read about traffic and parking lots).There were a few interesting parts of the book, such as the parts that mention Jean-Charles Boisset and his wife, Gina Gallo, as Mr Conaway puts it, a member of 'wine royalty'. The fact we have 'wine royalty' in California goes to the heart of what's wrong with places like Napa. Napa has become a playpen and a vanity project for the wealthy. A Disneyland for drunkards.A lot of this book goes on at length about politicians, boards, meetings, lobbyists, vintners, and their opponents. To my eye a lot of it reads as one set of millionaires battling another set of millionaires. If you own land in Napa, much less a winery, by definition you have money. How dare you build your vineyard next to my hunt club where I ride my horses! After a while the battles of the wealthy versus the uber-wealthy versus the activists just gets boring. It's all about status and ego, not really about the wine, much less saving the environment.At this point I view Napa as a lost cause. I started going to Napa decades ago (when it still was special) and have been there quite a few times, but it's been a few years. Napa has lost something, and to me it's just an overpriced corporate troll farm. My real concern, and in a way why I read the book, is learn something to hopefully avoid the Napa-ization of other wine regions. I don' t want the same greed and stupidity to spread. That is probably a lost cause, but I can hope for better.Mr Conaway could have written this book in two sentences. Why is Napa becoming a mess? Look in the mirror.
It's an excellent book - it's a dark tale of the realities of development and profiteering in the Napa Valley. The insights the author provides are unique, in depth and based on a handful of truly great sources. If you're a fan of Napa Valley, this book provides a different look into the harsh realities of development as it relates to wine making.
James Conaway has taken on the giants - the corporate and big money interests who have swallowed up this Valley of Wine. He is the only voice who is championing the causes of the locals and the environmentalists who have watched their community being devoured by high rollers without a conscience. The idea of cutting down 17,000 oak trees to grow vineyards is not compatible with being green or even human.No one has raised the voices of the community of the ordinary people in Napa better than Conaway, a superb writer whose novelistic style brings readability and pleasure to every paragraph. My only sorrow is that there are only three books in his incredible trilogy, which is a monumental achievement.You don't have to know anything about wine or even be interested in the environment to enjoy this fast paced, ripping good, true to life yarn. It's nonfiction at its finest.
The book seems to be carefully researched and is packed with interesting tidbits about the valley, it’s people and the wine Industry. After reading this (and the prior 2), one is left with the impression that we are loving this place to death. (I live in Napa).
I purchased this book for my boyfriend who works in Napa Valley in the wine industry. He has not read it yet but was very excited to get this book. He has read the others books by James Conaway. He said he recommends it.
Conway has really given us a winner this time. His previous books on The Napa Valley were well done yet this one has done him, and Napa, proud.
Still reading.
The re-orientation of Napa Valley from agriculture to high-end tourist mecca is a well-known secret. I've lived in the valley for 44 years and know many of the people in this book. Conaway gets it: the public obsession with wine is transforming arcadia into disneyland. Few observers outside Napa see beyond the glitzy tourist brochures or wine-industry promotions. Conaway however dives deep. He's not seduced by the glamorous life-style or chic-rustic tasting rooms. He doesn't rely on wine or hospitality industry brochures. So instead, in this book we get to know the people whose names may not be seen on wine labels. He describes the populist groundswell among residents exasperated with traffic; alarmed by cancer rates among the highest in California; and worried about water consumption in an arid region. In this book, Conaway describes how a decade ago agriculture in Napa was redefined to mean not only growing food but also marketing (food-and-wine pairings, etc.). Then the door was opened to the aggressive tourism that now (1) enrichens the industry and (2) pleases governments; and which also crowds the valley, consumes the water, and drives the housing costs beyond the reach of the very workers who labor to sustain the glamour. The public has deplored these changes, but neither letters to editors, nor public comments at government meetings, nor sign-holding demonstrations have impressed local law-makers. It takes a keen outsider like James Conoway to document the arc in the valley from superb ag to self-congratulatory "world-class" tourism. Unlike most outside observers of Napa, Conaway writes from the community's perspective instead of from the wine industry's. The industry---which is now as much tourism as viticulture--- may not much like the harsh glare of truth, but readers who prefer to know the reality of the county, rather than its image, will appreciate Conaway's research and reporting.
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